Multi-Branch Estate Agency: Urban & Rural

Case Study

Darren Thomson, Owner of Urban & Rural
personal estate agent using Rello's sales progression app and services to satisfy home buyers in the UK | Image: Young home buyers embrace after completing their home purchase.


Urban & Rural is the largest independent estate agency in Bedfordshire and Buckinghamshire, with three branches in Bletchley, Dunstable and Leighton Buzzard, each with a uniquely diverse market.

Owners Darren Thomson and David Russell are committed to delivering exceptional service and value to their clients, making them the trusted agency for all property needs in the region.


Although Sales Progression is critical to completing a sale, it can be time-consuming, sometimes requiring up to a day or more per week during busy periods.

Urban & Rural sought a solution that would meet their needs – freeing up their time whilst providing excellent service to their clients. This was when they discovered Rello, a solution to all their Sales Progression needs.


Rello’s innovative sales progression service is a cost-effective blend of a user-friendly web portal and experienced property professionals.

This unique combination provides real-time updates to all parties involved in a sale, whilst also handling sales progression on behalf of Urban & Rural. With Rello’s portal, Darren and David can monitor the progress of all sales across their branches, 24/7, gaining an holistic overview of their business’s performance.

Not only does this service enhance the sales progression process for Urban & Rural, but it also allows their clients to track the progress of their chain through the portal, providing 360- degree visibility and reducing the need for frequent check-ins.

This level of transparency and efficiency sets Rello apart from other solutions in the market, making it the ideal choice for Estate Agencies seeking to enhance their services and drive better outcomes for their clients.


  • Reduced time spent on sales progression by 40%
  • Obtained peace of mind
  • Gained a competitive edge

“Rello has been a time-saver for Urban & Rural, enabling us to focus on what we do best – delivering exceptional client care.”

“Rello has saved us two days a week at busy times. The Rello portal has been invaluable to differentiate the Urban & Rural difference.”

Darren Thompson, owner of multi-branch estate agency in Bedfordshire, Urban & Rural, pictured in gray vest, blue tie, and white button-up shirt

Darren Thomson

Owner, Urban & Rural

“Sometimes we hear a sale is ready to complete and we realise the last time we’ve needed to speak to the client was when the sale was agreed.”